Center of Gravity
Optimize your Supply Chain Design.

What it is
- The Center of Gravity App calculates the weighted centers of your customers.
- It serves as a powerful starting point for Supply Chain Analysis and Redesign.
- Developed based on user feedback, the Center of Gravity app portfolio includes multiple versions to accommodate different business needs.
What it delivers
- Optimize Network Design to adapt to future demand changes.
- Preconfigured dashboards for easy result interpretation and in-depth analysis.
- Customization and Flexibility with dimensions like weight, volume and revenue, allow businesses to tailor the optimization to their priorities.
What are the benefits
- Compare Multiple Scenarios with a different number of centers and analyze the impact on key KPIs.
- Improved Service Levels through the optimized distribution center placement, reducing delivery times and transportation distances.
- Advanced Visualizations with interactive and 3D customizable maps, making insights clearer.
Center of Gravity Method in Modern Supply Chains
See how modern Center of Gravity methods boost accuracy, cut complexity, and advance the decision-making across the supply chain.
Center of Gravity Tutorial
Learn how to run multiple Center of Gravity analyses and compare different scenarios.
What’s the Difference?
Understand when to use each Center of Gravity tool to optimize your supply chain network.

The Center of Gravity Variety
We’ve always deeply valued user feedback, and it’s one of the key reasons we continually refine and enhance the Center of Gravity apps to ensure smarter and more efficient network design.
The Center of Gravity
It all started with the Center of Gravity app, which calculates weighted centers based on a single dimension: weight. Its optimization criteria focus on minimizing the ‘weight x distance’ metric for all customers, ensuring a highly efficient and balanced distribution strategy.


The Center of Gravity Plus
Building on the success of the original, the Center of Gravity Plus app was developed in response to user feedback, with many requesting more dimensions for calculation. The Center of Gravity Plus app calculates weighted centers using up to three dimensions: weight, volume, and revenue. Users can easily adjust the importance of each dimension through intuitive sliders, offering a flexible and tailored optimization experience.

Fixed Center of Gravity
Following user requests to consider existing centers in their calculations, we developed the Fixed Center of Gravity app. This tool calculates optimal center locations based on current distribution hubs, enabling businesses to assess and optimize their existing network. Its sensitivity analysis feature also helps uncover potential cost savings by identifying opportunities to relocate centers, if needed.

Advanced Center of Gravity
The Advanced Center of Gravity app is the latest addition to our portfolio, designed to meet the growing need for more complex network optimization. It calculates optimal center locations by considering service level requirements, multiple product categories, and both inbound and outbound flows, providing a comprehensive and highly efficient solution for businesses.

Explore Log-hub’s Resource Library
Check out our Resource Library for the latest industry trends, in-depth research, e-books, case studies, and practical playbooks. Whether you’re looking for expert insights, real-world applications, or step-by-step guides, our resources are designed to help you stay ahead.

Combine Center of Gravity with other tools
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