Log-hub has appointed Hakan Bicil as Chief Transformation Officer, effective July 15, 2026. Hakan joins the management team to strengthen Log-hub’s position in the Logistics Service Provider market and support the company’s continued growth. 

Hakan brings more than 25 years of international leadership experience across logistics, supply chain management, and business transformation. Throughout his career, he has held senior executive and CEO positions with leading global logistics organizations ( Duvenbeck Unternehmensgruppe, CEVA Logistics, Imperial Logistics International, etc.) building a strong track record in driving growth, leading complex transformations, and developing long-term customer partnerships. 

We are convinced that with Hakan, Log-hub shall grow even faster. We shall benefit from his creativity and his outside-in views, as well as his long-term customer relationships and logistics CEO experience.
Dirk Reich, Chairman of the Board

As Log-hub continues to expand its portfolio and global footprint, Hakan will play a key role in strengthening customer relationships, accelerating growth within the LSP segment, and helping guide the company’s next stage of development. 

Log-hub has established itself as an innovative force in supply chain technology. “I am excited to join the team and contribute to the company’s continued growth while helping customers create greater value from their supply chain data and planning processes.
Hakan Bicil, new Chief Transformation Officer

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Log-hub has launched a structured Cost Savings Programme to help organisations systematically identify and capture supply chain inefficiencies that accumulate across transportation, inventory, planning, and operations. 

The program was developed around a pattern Log-hub observes consistently: significant savings potential that goes unrealised. 

“Most companies already have the data they need, they just don’t know it exists, where to find it, or how to use it By combining automation and optimization, we bring clarity to their operations, uncover hidden margin leakage, help recover lost revenue, and rebuild trust in their data. In the end, they get a sustainable system that keeps delivering value and saving money as their business grows.”
Dirk Reich, Chairman of the Board

The programme covers two operating environments, logistics service providers and industrial manufacturers, each with its own set of structured interventions targeting the specific decisions and processes where cost accumulates. 

For logistics service providers, the program targets the margin leakage that accumulates in day-to-day freight operations: underperforming lanes, low truck utilisation, fragmented carrier management, and manual routing decisions that go unreviewed at the movement level. The 20 LSP initiatives span network profitability analysis, route and load optimisation, shipment consolidation, and carrier cost benchmarking across Distribution, Groupage, FTL, and 4PL operations. 

For industrial manufacturers, the focus shifts to the planning and operational decisions that determine logistics cost before a truck is booked. Inbound call-off timing, inventory positioning, production scheduling, and visibility gaps across the supplier network each contribute to costs that rarely surface on a freight invoice but accumulate steadily in the decisions that precede it. The initiatives address the full span from supplier inbound to outbound distribution. 

“The biggest savings opportunities are rarely found through broad transformation programs. They are found by systematically identifying the decisions, processes, and network structures that create unnecessary cost and then fixing them with speed and precision. Our objective is not simply to tell companies where savings exist, but to help them capture those savings and sustain them over time” added Dirk Reich.

Unlike engagements that deliver a recommendations report and conclude, the initiative is structured around implementation with continuous outcome measurement. Log-hub’s results are guaranteed; the company’s success is tied to the savings its clients realize. 

Organizations interested in identifying where margin is being lost can book an introductory call. 

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Log-hub announced a strategic partnership with supply chain industry veteran Karyn Petrosini to support the expansion of its U.S. partner network and accelerate market adaptation of the company’s supply chain analytics, optimization and visualization capabilities.

Throughout her 40+ year career, Karyn has built teams and solutions that help companies improve visibility, control, and value across their supply chains. She spent more than 25 years with Kuehne + Nagel, where she held leadership roles in supply chain engineering, optimization, and control tower initiatives across global transportation networks, in addition to leading the design and implementation of order management solutions.

That experience gives her a firsthand understanding of the operational challenges supply chain leaders face, and the credibility to guide organizations toward the right tools to address them.

As part of the partnership, Karyn will focus on expanding Log-hub’s U.S. partner ecosystem and enabling more organizations to benefit from the company’s portfolio of 40+ AI-powered Supply Chain Apps, as well as its Data, Analytics and AI services.

Karyn’s extensive experience and deep industry relationships make her an invaluable addition to our partner network. Together, we will help companies make smarter decisions, optimize network performance, and build more resilient supply chains.
Juergen Rahtz,Managing Director USA at Log-hub

Through the partnership, organizations will gain access to enhanced supply chain design and optimization capabilities that support faster scenario evaluation, improved network planning, and more data-driven decision-making. The collaboration is designed to help companies identify opportunities to reduce costs, improve service levels, and build more resilient supply chains.

I’m excited to combine my industry expertise with Log-hub’s supply chain analytics and modelling capabilities to help companies optimize network design, strengthen planning, and drive measurable cost and service improvement in their supply chain
Karyn Petrosini, USA Partner

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Log-hub announces a strategic partnership with Hexaly, bringing a powerful optimization engine directly into the hands of Log-hub’s customers.

The core advantage of Hexaly lies in how it searches for solutions. Where other solvers can struggle with nonlinear problems and combinatorial challenges such as vehicle routing, Hexaly’s hybrid approach allows it to find high-quality solutions at a scale and pace that opens entirely new possibilities.

In practical terms, this means Supply Chain Apps will be able to work with significantly larger models and increasingly complex business constraints, while creating new opportunities for future developments in supply chain planning and logistics planning. The enhanced optimization capabilities will support the next generation of applications designed to address more dynamic and interconnected supply chain challenges.

The core advantage of Hexaly lies in how it searches for solutions. Where other solvers can struggle with nonlinear problems and combinatorial challenges such as vehicle routing, Hexaly’s hybrid approach allows it to find high-quality solutions at a scale and pace that opens entirely new possibilities.

In practical terms, this means Supply Chain Apps will be able to work with significantly larger models and increasingly complex business constraints, while creating new opportunities for future developments in supply chain planning and logistics planning. The enhanced optimization capabilities will support the next generation of applications designed to address more dynamic and interconnected supply chain challenges.

“By combining advanced heuristics, nonlinear optimization, and set-based modeling, we can solve highly complex scenarios with new levels of speed and scalability. This will enable real-world solutions built around dynamic network models and next-generation planning architectures.”
Aleksandar Manic, Development Team Lead in Log-hub

Whether evaluating a warehouse consolidation for a logistics service provider, stress-testing a distribution network in pharma, or modeling multi-echelon scenarios in consumer goods, Log-hub customers can now go further in their analysis.

The integration of Hexaly expands the optimization capabilities available within Log-hub’s Supply Chain Apps, enabling users to tackle increasingly complex planning scenarios while continuing to work within the environment they already know.

The partnership also extends beyond Supply Chain Apps. As part of its Data Analytics & AI (DAA) offering, Log-hub will leverage Hexaly to develop advanced custom optimization solutions and decision-support models tailored to specific customer challenges. This creates new possibilities for organizations looking to combine data, simulation, and optimization within a single decision-making framework.

This collaboration reinforces Log-hub’s commitment to giving supply chain professionals not just tools to visualize complexity, but the computational power to resolve it.

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Log-hub 6.2 delivers meaningful improvements across supply chain mapping, freight cost management, and emissions analysis. This release also marks a transition to Hexaly, a powerful optimization solver, enabling faster and more precise calculations. 

The addition of Hexaly enhances the platform’s optimization capabilities with advanced solving technology designed for complex, large-scale planning challenges. By improving performance on nonlinear and combinatorial optimization problems, it enables more detailed modeling, faster scenario evaluation, and the development of new optimization use cases across transportation and supply chain design.   

One of the headline improvements in Log-hub 6.2 is the introduction of multi-leg shipment support in the Supply Chain Map App. Supply chain teams that need to visualize how goods move across complex; multi-stop networks can now capture a complete route in a single row of input data. 

In Log-hub 6.2, the entire journey, from A through B and C to D, is captured in one entry, rendered immediately on an interactive map, and updated in one place when adjustments are needed. 

For logistics planners and operations teams, this reduces the friction between having the data and seeing it, clearly and without manual workarounds. 

The updated Freight Matrix+ App introduces three new capabilities that bring contract-level complexity into the cost comparison process. Surcharges and discounts can now be modeled directly within the app, allowing companies to reflect real contractual terms, such as loyalty discounts or fuel adjustments. In addition, rule-based carrier evaluation enables users to define which shipments each rate matrix applies to, ensuring that comparisons are made only between carriers that are eligible for a given lane, cargo type, or weight class. 

For both manufacturers managing shipper selection and LSPs optimizing carrier routing across multiple client accounts, these additions turn a fragmented process into a structured decision, that protects margins and supports more informed negotiations. 

The CO₂ Emissions App introduces direct port control, giving users precise control over which ports are used for each leg of a multi-modal shipment. This complements the existing valid and invalid port settings and ensures that emissions calculations reflect the routes companies can realistically and contractually use, rather than estimated ones.  

The Supply Chain Apps Agent now supports scenario comparison across the Supply Chain Apps portfolio. Users can ask the Agent to run and compare multiple scenarios in a single conversational flow, receiving an interactive side-by-side map view, a KPI dashboard, and a summary of key insights. 

“Scenario comparison has always been a critical part of supply chain decision-making. By embedding it directly into the Agent, we remove the manual overhead and make that level of analysis accessible to every user, regardless of technical depth.”

Alexander Sigmund CTO at Log-hub

The latest release gives teams a sharper toolkit for evaluating network alternatives, comparing cost and emissions of trade-offs earlier in the process, and stress-testing scenarios before commitments are made. 

Combined with the enhanced optimization capabilities enabled by Hexaly, these improvements will help organizations tackle more complex scenarios, work with larger models, and reduce the gap between analysis and execution. The result is faster decision-making and greater confidence in both day-to-day operations and long-term supply chain strategy. 

Teams can get started through Log-hub’s Freemium model, with up to 20 calculations per month at no cost. It offers a low-barrier way to explore the platform using real-world challenges before making any procurement decisions. 

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New program helps Groupage, FTL and 4PL operators uncover hidden margin opportunities through data-driven operational analysis. 

Log-hub has launched a new cost savings initiative designed specifically for Logistics Service Providers (LSPs), helping operators identify and recover hidden margin losses across transport networks, fleet operations and multi-carrier logistics environments. 

The program combines advanced supply chain analytics with practical logistics expertise to address a challenge facing nearly every transport operator today: shrinking margins despite stable or growing volumes. 

While rising transport costs and pricing pressure are widely discussed across the industry, many of the most significant profit leaks remain buried inside day-to-day operations. Underperforming lanes, half-empty trucks, inefficient routing structures and manual planning processes often accumulate quietly over time, becoming visible only when analysed at the right operational level. 

Log-hub’s new initiative focuses on uncovering these hidden inefficiencies using the operator’s own data. 

“Most logistics companies know their total transport cost. Far fewer can clearly see profitability at the lane, truck, customer or shipment level. The savings are often already inside the operation; the challenge is making them visible and actionable.”
Dirk Reich, Chairman of the Board

Unlike traditional consulting projects or software rollouts, the program is structured around measurable operational improvements. Log-hub analyses existing transport and financial data to identify specific cost-saving opportunities and works alongside operators to implement them. 

The initiative includes 13 targeted savings opportunities across three core logistics operating models: Groupage, Full Truck Load (FTL) and Fourth-Party Logistics (4PL). 

For Groupage operators, the programme addresses areas such as network profitability transparency, dynamic line-haul optimisation, shipment consolidation and tour optimisation. For FTL carriers, the focus includes truck-level profitability analysis, automated route planning and reducing empty kilometers. For 4PL providers, the initiative covers network controlling, automated network design, inbound order management and retail distribution optimisation. 

Rather than offering a one-size-fits-all assessment, the program is designed to focus only on the operational areas most relevant to each business. 

“The goal is not to optimise everything at once.The biggest impact usually comes from identifying the one or two areas where margin leakage is highest and addressing those first.”
Sandro Brändle, Chief Data and Analytics Officer

The initiative is backed by Log-hub’s supply chain analytics technology as well as hands-on operational experience within large-scale logistics networks across Europe. The company’s team includes specialists who have worked directly inside global logistics organisations, bringing both analytical and operational perspectives to the engagement. 

According to Log-hub, most operators already possess the data required to uncover savings opportunities. The challenge is consolidating fragmented operational and financial information into a usable decision-making framework. 

The program is now available for logistics operators across Europe. Companies interested in exploring potential savings opportunities can schedule an introductory discussion directly through Log-hub’s website.

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